Primal

Kibble In The Raw - The future of kibble is here!
PRIMAL - NOURSHING YOUR PET'S PRIMAL NEEDS
We’re pet lovers who pioneered raw nutrition for pets and have been creating premium quality, protein-rich recipes for dogs and cats since 2001. Why? Because we believe Dogs and cats should be nourished according to their ancestral needs, which starts with high-quality raw protein. Their bodies need meat based protein to thrive. This means raw feeding is the closest thing to a natural diet we can feed our pets. Primal raw food recipes start with high-quality, responsibly sourced raw proteins. Our recipes include real whole foods and organic produce, and never any synthetic vitamins or minerals.
PET'S ANCESTRAL NEED IS RAW NUTRITION
Dogs and cats should be nourished according to their ancestral, biological needs. Raw food is the closest thing to a natural diet we can feed them.
TRANSFORMATIVE RESULTS
Easily digestible for optimal nutrient absorption and nutrition, which can support improved digestion, skin & coat, and vitality.
NO SYNTHETIC VITAMINS OR MINERALS
Primal recipes feature responsibly sourced proteins and organic fruits and vegetables. We never use artificial flavors, colors or preservatives.
HIGHEST QUALITY & SAFETY STANDARDS
All products are crafted and freeze dried in the United States kitchen, and promising highest quality & safety standards, and tested all products.
COMPLETE & BALANCED RECIPES

These complete and balanced recipes form the foundation of your pet’s raw diet. They’re available in frozen and freeze-dried formulas, plus a revolutionary new format, Kibble in the Raw.

SHOP FOR DOGS
SHOP FOR CATS
EXPLORE COMPLETE RANGE OF FREEZE-DRIED RAW FOOD & TREATS
Complete & Balanced
Complete & Balanced
Elevate your pet's health with our lineup of complete & balanced recipes, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.
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Toppers
Freeze Dried Raw Toppers
Give your pet's bowl a boost of fresh food nutrition with our collection of toppers, whether their diet is canned, kibble or raw
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Treats
Treats
Tempt your pets with our lineup of high-quality treats, made with responsibly sourced meats and real food inclusions.
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WHY FEED A RAW FOOD DIET?

Dogs and cats should be nourished according to their ancestral needs, which starts with high-quality raw protein. Their bodies need meat based protein to thrive. This means raw feeding is the closest thing to a natural diet we can feed our pets. Primal raw food recipes start with high-quality, responsibly sourced raw proteins. Our recipes include real whole foods and organic produce, and never any synthetic vitamins or minerals. A diet of raw meat and real whole foods is highly digestible, which means your pet absorbs more vital nutrients for optimal nutrition.

TRANSFORMATIVE BENEFITS OF RAW NUTRITION
HEALTHY WEIGHT MAINTENANCE
Protein forward raw nutrition, without any additives or fillers, helps your pet maintain lean muscle mass and keep them in peak physical condition. Our raw recipes have antioxidant that strengthen their immunity and provide enhanced energy.
HEALTHY SKIN & COAT
Our recipes provide incredible taste, even for picky eaters, and come in a variety of proteins & contain natural sources of essential fatty acids, like Omega-3 and Omega-6, that are easily digested leading to shinier, healthier coats and healthy skin.
BETTER DIGESTION & LESS POOP
Raw diets are easier to digest than high heat processed foods, which means your pet gets more nutrients and benefits out of every meal. And because more is digested, your pet will have smaller and firmer stools & our raw recipes support peak vitality,
MINIMIZED FOOD SENSITIVES & ALLERGIES
Our recipes only use real, whole foods and never any synthetic vitamins and minerals. There are no hidden ingredients so you can be confident in what you’re feeding your pet and to help minimize food sensitivities and allergies.
Crafted in the USA
Responsibly Raised Protein Source
No Synthetic Vitamins or Minerals
No Corn, Wheat, Soy, Lentils or Legumes
Organic Produce
Highest Quality & Safety Standards
THE PRIMAL STANDARDS
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